5 Sneaky In-Store Sales Tricks Designed to Make You Spend More
Don’t worry, your lack of willpower isn’t to blame. Stores employ lots of little tricks to mess with your mind and make you buy more.
Splurging every now and again is fine. But regularly breaking your budget can do serious damage to your savings account or retirement fund.
You can save money and achieve your financial goals by being aware of these five in-store sales tricks you.
1. A soothing soundtrack
A store’s music choice has a big impact on buyer behaviour. It creates a positive vibe, which can make you feel more impulsive.
But beware of places that play classical music. It has been shown to be subconsciously associated with affluence. So you could find yourself spending big!
2. Precarious product placement
Supermarkets place the most popular brands at eye-level in the aisles. This is so the product is the first thing that catches the customer’s eye.
Retail stores use the exact same tactic, except they place the most expensive brands at eye-level.
So, before you reach for that $200 bottle of aftershave, take a look on the lower shelves first. You may find something you like better, for half the price.
3. Distracting price tags
Attracting customers during a sale is all about colour. Colourful price tags are placed over the plain original ones. Each one is designed to catch your eye and create the perception you’re getting a good bargain.
But most of the time, the difference is only a few dollar or cents.
This tactic is used all the time in supermarkets. For example, $9.99 looks more appealing than $10.00. It’s called the left-digit effect.
So make sure you check the original price so you can decide if it’s really worth it.
4. Impulse sale items
Taking advantage of a sale is a great way to save money. But shop owners employ tactics to encourage you to buy more during a sale than you normally would.
For example, you see a great scarf in a discount bin for just $2, so you grab it. Then you see a pair of shoes discounted to $10, a coat down to $20 – and on it goes. Before you know it, you’ve spent more than you intended to.
Have a clear idea of what you want to buy during a sale and stick to it. This will stop you from wasting money on impulse purchases.
5. Providing a place to rest
Retailers know shopping can be a tiring experience. That’s why they provide places to rest, usually next to a change room or in the form of a café.
The idea is that instead of leaving the store when you’re tired, you re-energise yourself and keep shopping.
Even if you don’t continue shopping, you may buy a bottle of water or a coffee while you rest (which means the retailer has still squeezed you for a few extra bucks).